As the world’s largest collectibles auction house, Heritage Auctions sought to build on its national momentum by expanding awareness beyond core collectors and positioning the brand at the center of mainstream conversations around sports, entertainment and cultural collectibles. Tony Fay Public Relations developed and executed a year-round, earned-first media strategy in 2025 designed to elevate Heritage’s marquee auctions, maximize visibility for record-breaking sales and reinforce the company’s leadership in the rapidly growing collectibles marketplace.