Betsy Dixon serves as CMO & President, Executive Positioning and Philanthropy, at Tony Fay Public Relations (TFPR). As the firm’s first hire in 2017, Dixon has worked with Fay to shape the firm’s voice and vision, and develop a widely acclaimed media relations philosophy that has led to remarkable earned-media results. Her leadership has positioned TFPR as a national standout. The firm won PRNEWS’ Platinum Awards Small Agency of the Year in 2023 and 2025 and the PRSA PR Firm Award of Excellence in 2025, a credit to Dixon’s ability to craft and share meaningful messages that shift perception and spark change.
Dixon’s impact on the industry and clients has been repeatedly recognized by colleagues: in 2024, she was named to the prestigious PRNEWS People of the Year list as a “Media Titan” — an individual who has worked tirelessly to build strong relationships with journalists and influencers — and in 2023 Public Relations Society of America (PRSA) Dallas recognized Dixon as Senior PR Pro of the Year.
With a perspective informed by her earlier career in broadcast journalism, Dixon orchestrates communications strategies that drive both business goals and community impact. Based on 2025 data, TFPR landed media placements for clients that exceeded $1.9 billion in value and resulted in 205 billion impressions. TFPR clients also earned 52 award nominations between 2021 and 2025.
Before crossing over to a career in public relations, Dixon was a news reporter and anchor at television stations like KTEN (Sherman, Texas); KLTV (Tyler, Texas); KOCO (Oklahoma City); and CBS Texas/KTVT (Dallas-Fort Worth). At TFPR, she leverages her knowledge and relationships to create positive, impactful media coverage for North Texas non-profits and sports organizations.
Dixon is passionate about cultivating the next generation of women in media, business, and public relations. She has served as a mentor through Dallas Business Journal Mentoring events and D Magazine’s Emerging Leaders Network, offering career advice, connections, and constructive feedback.
A graduate of Southern Methodist University with a bachelor’s degree in broadcast journalism, Dixon is the proud mom of two sons, Mitchell and Mac.