Betsy Dixon serves as CMO & President, Executive Positioning Group, at Tony Fay Public Relations (TFPR). As the firm’s first hire, Dixon has worked with Fay to develop a widely acclaimed media relations philosophy that has led to remarkable earned-media results. She was named to the prestigious 2024 PRNEWS People of the Year list as a “Media Titan” — an individual who has worked tirelessly to build strong relationships with journalists and influencers. Dixon was also named the winner of Public Relations Society of America (PRSA) Dallas’ Senior PR Pro of the Year for 2023.
Dixon’s expert media and messaging training for both sports and non-profit executives has proven invaluable in maximizing media opportunities. Proof of her skilled work in the executive positioning space, TFPR clients earned 38 different awards nominations for various campaigns from 2021-2024. Based on 2024 data, TFPR landed media placements for clients that exceeded $98 million in value and resulted in 558 billion impressions.
Prior to joining TFPR, Dixon spent nearly a decade consulting with United Way of Metropolitan Dallas. In that role, she developed media relationship and communications strategies for one of the most influential and respected nonprofits in the country. Dixon’s work publicizing United Way’s “Nine for 90” community volunteerism campaign, featuring nine Dallas Cowboys Legends celebrating the organization’s 90th anniversary, earned a PRSA Silver Anvil Award.
Drawing from an accomplished background in television news, Dixon crossed over into a career in public relations with a unique understanding of how media works, having formerly served as a news reporter and anchor at television stations like KTEN (Sherman, Texas); KLTV (Tyler, Texas); KOCO (Oklahoma CityKOCO); and CBS Texas/KTVT (Dallas-Fort WorthKTVT). She has leveraged her knowledge and relationships to create positive, impactful media coverage for North Texas non-profits and sports organizations.
Dixon served as a mentor to the next generation of women leaders with D CEO magazine’s 2024-2025 Emerging Women Leaders Network.
A graduate of Southern Methodist University with a bachelor’s degree in broadcast journalism, Dixon is the proud mom of two sons, Mitchell and Mac.