Harold Kaufman serves as Account Director at Tony Fay Public Relations (TFPR). His specialties include media relations, campaigns, crisis management, media training, and speech writing.
Over 35 years in sports PR, Kaufman has directed teams and individuals through a multitude of high-stakes events. National sports writers and broadcaster recognized him as an Outstanding Eastern Conference Public Relations Director. Kaufman also is a two-time Brian McIntyre Award finalist for Media Relations Department of the Year.
Kaufman previously served as the Vice President of Communications for the New York Mets. In this role, he oversaw all aspects of PR strategy and execution, managing communications for ownership, executives, baseball staff, coaches, and all on and off-field activities.
In 1988, Kaufman started as one of the youngest PR Directors in the NBA with the Charlotte Hornets. He later became Vice President of Public and Media Relations for the Hornets. While with the Hornets, Kaufman served as the basketball press manager for the 1996 Summer Olympics in Atlanta and worked a variety of roles for a combined 20 NBA and MLB All-Star Games. He also played a significant role in PR for the Charlotte Sting when the WNBA launched in 1997. After the team’s relocation due to Hurricane Katrina, Kaufman joined the Sports Media Challenge PR Agency as a Senior Director. In 2007, he returned to the Hornets as Vice President of Communications, participating in their transition to the New Orleans Pelicans.
Kaufman, who has been married to his wife Lisa for 33 years, takes great pride in his sons’ successful careers. (His son Stan is an agent at WME/Endeavor and his son Alex manages basketball operations for the New Orleans Pelicans.) He holds a bachelor’s degree from Southern Methodist University.