Heather Casey serves as Vice President, Events & Client Relations at Tony Fay Public Relations (TFPR). In that role, she works to expand and refine TFPR’s capacity to produce and promote best-in-class events.
Casey led the team’s involvement in Troy Aikman’s Highway to Henryetta Presented by AT&T, overseeing sponsor fulfillment and stewardship, VIP hospitality, and all operational aspects of the festival.
Casey joined TFPR after six years at United Way of Metropolitan Dallas (UWMD) where she served as Director of Events and Engagement. At UWMD, she planned and executed large-scale events, managed volunteer engagements, and stewarded donors and sponsors. Previously, she spent four years working with Populous, where she managed accreditation for large-scale events such as the Super Bowl, NCAA Men’s Final Four, NHL Winter Classic, and NHL Stadium Series.